Venue development management

Vibrant Partnerships are not just another leisure provider; we like to do things differently.

Our commercial approach means we continue to create opportunities for additional income generation, increased visitor numbers and a wider demographic through developing multi-purpose venues that people want to visit.  

Vibrant Partnerships venues and activities
Athlete at the Lee Valley Athletics Centre

What we do

We transform venues into active places for all through sport, leisure and entertainment.

We embrace the identity and uniqueness of every venue – we don’t believe in uniformity.

What we offer

What we deliver

Community engagement

Through schools programmes, hosting local events and developing partnerships

Active communities

Encouraging more people to be more active through a range of activities and events

Product development

From creating new product packages such as birthday parties to investing in new activities

Increased participation and visitor numbers

By reaching a wider audience who may not traditionally use our venues through innovative activities


Income generation

Maximising return by creatively developing opportunities for additional income generation

Food and Beverage solutions

High quality catering using locally sourced ingredients

Events programmes

International sporting competitions, conferencing and entertainment options

Investment for growth and sustainability

As a charitable registered society we reinvest to continually develop and improve a destination

Work with us
more visitors
Attracted from target populations.

Results driven

A snapshot of achievements for our clients

  • Increased visitor numbers by a third.
  • Increased income by a quarter.
  • Significant reduction in management fee through growth in income.
  • Maintained industry leading levels of customer satisfaction and net promoter score.

Lee Valley White Water Centre

Case study - Lee Valley White Water Centre

Investment, new products and a year round events programme at Lee Valley White Water Centre has resulted in positive outcomes under the management of Vibrant Partnerships:

increase in visitor numbers.
increase in income across the venue, with F&B income seeing a 50% increase.


  • 20% increase in income across the venue, with F&B income seeing a 50% increase.
  • Family friendly events attracting over 5,000 people including Summer Splash Family Fun Days and Christmas markets.
  • Family rafting was introduced to attract a wider demographic compared to the core rafting product and sold out before the end of the season.


  • Regular events as part of the entertainment programme attract local residents; weekly live music, comedy nights and open air cinema screenings have all proved popular generating additional F&B income
  • Introduction of an urban beach enhancing the venue for families and local residents and creating a wider appeal during the summer months
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