Our mission and vision

Our Mission

To create vibrant visitor destinations.

To be a learning organisation that invests in our colleagues and the venues that we manage. We are committed to delivering exceptional service and deliver what we promise and in doing so, create vibrant destinations that are buzzing with life and activity to delight our customers.

Vibrant Partnerships Lee Valley White Water Centre rafting

Our vision and values

Our vision is to create vibrant visitor destinations.

We live our brand values in everything we do and these are central to us delivering results.

Commercially driven

With innovative product development, continual investment into our venues and services and through effective marketing planning we are able to realise and exceed the commercial potential of all venues.

Delivering outcomes

We are outstanding in all that we do and set new standards in the sport and leisure industry with a commitment to legacy. We focus on delivering the outcomes and objectives of our clients and promoting our client’s brand.

Aspiring for excellence

In order to achieve excellence, we aim to exceed our customers’ expectations and deliver exceptional service in everything we do, always recognising our values and the importance of our customers and staff.

Innovation and creativity

By embracing new ideas teamed with expert knowledge and experience, we develop commercially viable products and projects to increase visitor numbers and enhance the visitor experience.

It’s all about the visitors that come through our doors, and the partners we work with. It’s about our colleagues. The aim is to find something interesting for them, so that when they wake up in the morning they want to come into work.

Kulvinder Sihota, Managing Director
Web design and build by S8080